For almost two decades Belgrade Cultural Network has organized an event which celebrates a favorite people’s drink together with most famous domestic and foreign music performers – Beer fest. Gathering over half a million visitors a year, among which are fans of different types of beer, music and entertainment, Beer Fest has become one of the most famous summer events and a true symbol of the city. As a visitor (fan) of this festival, this year, unlike previous ones, as part of the official festival photo-team, I had the opportunity to see people and their emotions through the lens. For the first time, I observed the festival objectively, trying to document the diversity of people visiting it, as well as what festival represent to them. Focusing on individuals, for these five summer days, I wanted to come closer to the atmosphere that is unique to Beer Fest and Belgrade.